Privacy Policy

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy listed below this text.
 

Data Collection on Our Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by Kremer Pigmente. You can find the contact details in the Imprint.

How do we collect your data?

Your data is collected on the one hand by you providing it to us. This may include data that you submit to us via a contact form (email or shop order), telephone inquiry/order of goods, or business cards handed to us at a trade fair or similar events.

Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. We mainly use your data to create your customer account so that we can fulfill a contract requested by you.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for further questions about data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analysis Tools and Third-Party Tools

When you visit our website, your surfing behavior may be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; surfing behavior cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following privacy policy. We will inform you about the objection options in this privacy policy.
 

General Information and Mandatory Information

Data Protection

Kremer Pigmente takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use our website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the Responsible Party

The responsible party for data processing on this website is:

Kremer Pigmente GmbH & Co. KG
David Kremer
Hauptstraße 41-47
DE 88317 Aichstetten, Germany

Phone: +49 7565 91448-0
Email: [email protected]

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. An informal notification by email is sufficient. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation. Also the legally prescribed retention periods (GDPR Art. 6 Para. 1 lit. c) including for invoices and evidence of delivery for hazardous goods.

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the State Data Protection Officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link:

https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If there is an obligation to transmit your payment data (e.g. account number in case of direct debit authorization) to us after the conclusion of a contract for payment, this data is required for payment processing.

Payment transactions using common means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, Blocking, Deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient, and the purpose of data processing at any time, and if applicable, a right to correction, blocking, or deletion of this data. For this purpose, as well as for further questions about personal data, you can contact us at any time at the address given in the imprint.

Objection to Advertising Emails

We hereby object to the use of contact data published within the framework of the imprint obligation to send unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

Data Protection Officer

Kremer Pigmente has appointed a data protection officer:

Mrs. Kerstin Waizenegger
Phone: +49 7565 914480
Email: [email protected]
 

Data Collection on Our Website

Cookies

The website uses so-called cookies in part. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies on a case-by-case basis, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behavior) are stored, they are treated separately in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

The basis for data processing is Art. 6 Para. 1 lit. f GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. An informal notification by email is sufficient. The lawfulness of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.

Registration on This Website

You can register on our website to use additional functions on the site. We only use the data entered for this purpose for the use of the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as to the scope of the offer or for technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke consent you have given at any time. An informal notification by email is sufficient. The lawfulness of the data processing already carried out remains unaffected by the revocation.

The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only insofar as it is necessary for the establishment, content arrangement, or amendment of the legal relationship (inventory data). This is done on the basis of Art. 6 Para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data on the use of our website (usage data) only insofar as this is necessary to enable the user to use the service or to bill the user.

The collected customer data will be deleted after completion of the order or termination of the business relationship upon request. Statutory retention periods remain unaffected.

Data Transmission for Contract Conclusion for Online Shops, Dealers, and Goods Shipping

We transmit personal data to third parties only if this is necessary within the framework of contract processing, for example to companies commissioned with the delivery of goods or the credit institution commissioned with payment processing. Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Data Transmission for Contract Conclusion for Services and Digital Content

We transmit personal data to third parties only if this is necessary within the framework of contract processing, for example to the credit institution commissioned with payment processing.

Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
 

Social Media

Sharing Content via Plugins (Facebook, Google+1, Twitter & Co.)

The content on our pages can be shared in social networks such as Facebook, Twitter, or Google+ in compliance with data protection. If the user is logged in to one of the social networks, an information window appears when using the social buttons from Facebook, Google+1, Twitter & Co., in which the user can confirm the text before sending.
 

Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP Anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=en

Objection to Data Collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data on future visits to this website: Disable Google Analytics.

You can find more information on how Google Analytics handles user data in Google's privacy policy:

https://support.google.com/analytics/answer/6004245?hl=en

Demographic Characteristics in Google Analytics

This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be created that contain statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the display settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the "Objection to Data Collection" section.
 

Color Mill Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of data, the email address, and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you cancel the newsletter. Data that has been stored with us for other purposes (e.g. email addresses for the member area) remains unaffected by this.
 

Plugins and Tools

YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.

If you are logged in to your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

Further information on the handling of user data can be found in YouTube's privacy policy at:

https://www.google.com/intl/en/policies/privacy

Google Web Fonts

This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font is used by your computer.

Further information on Google Web Fonts can be found at:

https://developers.google.com/fonts/faq

And in Google's privacy policy:

https://www.google.com/policies/privacy/

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.

The use of Google Maps is in the interest of an appealing presentation of our online offers and easy location of the places we specify on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

More information on the handling of user data can be found in Google's privacy policy:

https://www.google.com/intl/en/policies/privacy/
 

Payment Providers

PayPal

On our website, we offer payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

If you select payment via PayPal, the payment data you enter will be transmitted to PayPal.

The transmission of your data to PayPal is based on Art. 6 Para. 1 lit. a GDPR (consent) and Art. 6 Para. 1 lit. b GDPR (processing for the fulfillment of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.

Mollie

On our website, we offer payment via Mollie. The provider of this payment service is Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands (hereinafter "Mollie").

Mollie is a regulated payment service provider supervised by the Dutch Central Bank (De Nederlandsche Bank – DNB). Through Mollie, we offer you various payment options such as credit card, iDEAL, Klarna, Apple Pay, and other payment methods.

If you select payment via Mollie, the payment data you enter will be transmitted to Mollie and the payment provider you have selected. The transmission of your data to Mollie is based on Art. 6 Para. 1 lit. a GDPR (consent) and Art. 6 Para. 1 lit. b GDPR (processing for the fulfillment of a contract).

Mollie processes your payment data in accordance with the requirements of the General Data Protection Regulation (GDPR). As a company based in the Netherlands, Mollie is subject to European data protection regulations. The data is only stored for as long as it is required for payment processing and fraud prevention.

You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.

Further information on data protection at Mollie can be found in Mollie's privacy policy:

https://www.mollie.com/en/privacy

If you have questions about data processing by Mollie, you can contact Mollie directly. Mollie has appointed a data protection officer who is registered with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
 

Status: January 2026

Kremer Pigmente GmbH & Co. KG | Hauptstraße 41-47 | 88317 Aichstetten | Germany

© 2026 Kremer Pigmente GmbH & Co. KG. All rights reserved.